Taking it to the next level – That’s where we come in.
The competition for commercial support is increasingly fierce, as dynamic new sports properties enter the marketplace and capture the sponsorship investments of global companies. Federations and rights holders, who in the past may have been assured annual funding, now must compete with a much larger field of marketing investment opportunities, and that demands a strong organization, dynamic brand positioning and a competitive commercial plan.
The entities that oversee sport are now being judged based on the same high standards as the athletes they govern; by their competitiveness and performance on behalf of stakeholders.
Drawing from our broad understanding of sponsorships, federations and other rights holders, we can help position your organization or event for sustainable growth and maximum impact.
A brief sampling of our core deliverables for federation and rights holder clients includes:
- Property brand assessment, development and positioning
- Strategic market plan development
- Sponsorship sales plan development and servicing
- Sports property bid management (for multi-sport events)
- Organizational development
- Knowledge transfer and workshops