Sport is a slice of real life – live versions of human dramas with universal appeal. In a time when the impact of conventional advertising continues to diminish, the commercial value of sport has never been greater. And as an agent of positive social change, sport is also the path to delivering upon a vision of social responsibility that is valued by your company and your stakeholders.
There are a multitude of attractive choices for a sports marketing portfolio and many of them are high-risk. Our value to your bottom line comes from a strategic approach that aligns your corporate goals and brand with the right type of investment and activation.
Renaissance has worked with numerous multi-national companies, ranging from those seeking to get more out of their existing sponsorship investments, to those looking to enter new global markets with a sports-focused strategy.
We bring an understanding of the marketplace and its trends, giving you an additional line of sight that will complement your existing resources.
A brief sampling of the core deliverables for our corporate clients include:
- Sports marketplace analysis
- Comprehensive sponsorship portfolio assessment
- Individual sponsorship property assessment and negotiation support
- Sponsorship strategic marketing and communications plan development
Our flexibility allows us to adapt these and other services to the unique needs of our clients, and we can do the same for you.