International Paralympic Committee (IPC)
Conducted a comprehensive brand assessment, including stakeholder research and a strategic analysis that led to the delivery of the organization’s new brand positioning.
Archives
International Federation of University Sports (FISU)
Conducted a strategic review of the FISU organization, operations and commercial value, as well as developed an overall brand model and positioning. As a result, we provided commercial benchmarking, and recommendations for digital, broadcast and social media communications as well as organizational enhancements.
Global X Games
Provided long-term strategic support to ESPN’s X Games property to capitalize fully on the growth of action sports globally, including the creation of a host city bid process.
Sochi 2014 Bid and Organizing Committees
Helped manage the design, development and execution of the Bid Books and supported the management of the Evaluation Commission visit and Final presentation. After the successful bid, we also developed the Organizing Committee’s marketing and commercial plan, advising on strategic planning, positioning the brand and developing communications and marketing strategies.
International Golf Federation
Helped lead the IGF’s campaign to return the sport of Golf to the Olympic Programme after an absence of 102 years. This included assisting with the completion of the IGF Olympic bid program questionnaire, development of the IGF brand model, positioning and talking points, final presentation speech writing and PR support.
Pyeongchang 2018
Helped develop the brand positioning and strategy for the city’s successful bid to host the 2018 Olympic Winter Games.
Brasilia 2019
Developed the strategy, speeches, content and show flow for Brasilia’s successful final presentation to FISU, resulting in Brasilia’s upcoming opportunity to host the 2019 World University Games (the Universiade).
Russia 2018 FIFA™ World Cup Bid
Worked as part of a team of international experts to deliver the bid dossier, develop the brand positioning, provide materials for the inspection visit and support the final presentation for Russia’s successful bid to host the 2018 FIFA™ World Cup.