Conducted a strategic review of the FISU organization, operations and commercial value, as well as developed an overall brand model and positioning. As a result, we provided commercial benchmarking, and recommendations for digital, broadcast and social media communications as well as organizational enhancements.
Helped manage the design, development and execution of the Bid Books and supported the management of the Evaluation Commission visit and Final presentation. After the successful bid, we also developed the Organizing Committee’s marketing and commercial plan, advising on strategic planning, positioning the brand and developing communications and marketing strategies.
Helped lead the IGF’s campaign to return the sport of Golf to the Olympic Programme after an absence of 102 years. This included assisting with the completion of the IGF Olympic bid program questionnaire, development of the IGF brand model, positioning and talking points, final presentation speech writing and PR support.