Developed their program brand positioning and concepts for their sponsorship activation leading up to and during the 2014 Sochi Olympic Winter Games.
Provided support for the negotiations of their Olympic TOP Program, developed Olympic activation concepts and delivered a monthly Olympic intelligence report.
As part of their team leading up to their national partnership with the 2010 Vancouver Olympic Winter Games, helped create their hospitality incentive and employee engagement programs as well as their popular Canadian Athlete Family Program.
Conducted a comprehensive assessment of the Olympic Partner opportunity for the Sochi 2014 Olympic Winter Games.
Helped develop Olympic activation program concepts as part of their Olympic partnership for the 2012 London Olympic Games.
Developed and conducted knowledge transfer sessions and created a preliminary activation plan in support of their Olympic partnership for the 2012 London Olympic Games.
Supported the development of a global sports strategy to increase brand preference and achieve multi-national business objectives.
Supported negotiations of the Olympic TOP Partner Agreement for the Vancouver 2010 Olympic Winter Games and the London 2012 Olympic Games.
Developed a new brand model and positioning for the organization and the sport of softball to support the development of a commercial plan and Olympic bid—a precursor to their eventual unification with the International Baseball Federation and creation of the World Baseball Softball Confederation.
Developed a new global brand concept for the multi-tier tournament schedule for women’s tennis.