Developed a new brand model and positioning for the organization and the sport of softball to support the development of a commercial plan and Olympic bid—a precursor to their eventual unification with the International Baseball Federation and creation of the World Baseball Softball Confederation.

Developed a new global brand concept for the multi-tier tournament schedule for women’s tennis.

Conducted a comprehensive brand assessment, including stakeholder research and a strategic analysis that led to the delivery of the organization’s new brand positioning.

Conducted a strategic review of the FISU organization, operations and commercial value, as well as developed an overall brand model and positioning. As a result, we provided commercial benchmarking, and recommendations for digital, broadcast and social media communications as well as organizational enhancements.

Provided long-term strategic support to ESPN’s X Games property to capitalize fully on the growth of action sports globally, including the creation of a host city bid process.